Collaborative work between Antonio Nariño University and Pharmacy CR SAS: an academic experience with business impact.
Keywords:
Organizational diagnostic assessment, market research, business strategy, family business, continuous improvementAbstract
In the second semester of 2025, students from Antonio Nariño University conducted an organizational diagnostic at Pharmacy CR SAS, identifying opportunities for improvement and proposing business strategies using analytical tools. The project strengthened the relationship between academia and industry, highlighting both the organization's strengths and challenges.
Downloads
References
Aguilar, F. J. (1967). Scanning the business environment. Macmillan.
Aaker, D. A. (2014). Administración estratégica del mercado. Wiley.
Ansoff, H. I. (1987). Estrategia corporativa. McGraw-Hill.
Boston Consulting Group. (1970). The product portfolio.
David, F. R., & David, F. R. (2017). Conceptos de administración estratégica (15.ª ed.). Pearson.
Heizer, J., Render, B., & Munson, C. (2017). Administración de operaciones (12.ª ed.). Pearson.
Kotler, P., & Keller, K. L. (2016). Dirección de marketing (15.ª ed.). Pearson Educación.
Mintzberg, H., Ahlstrand, B., & Lampel, J. (2007). Safari a la estrategia. Granica.
Porter, M. E. (2008). Estrategia competitiva. Grupo Editorial Patria.
Stevenson, W. J. (2018). Administración de operaciones (13.ª ed.). McGraw-Hill.
Published
Metrics
-
Abstract 49
-
PDF 0
Portal de Ciencia Abierta